Why we charge $11.99

More than 68 reviews online are saying that our cycling workout videos are the best in the world. That makes me incredibly happy because I put my heart and soul into creating these. As a consequence, I’ve been getting asked a lot lately why I don’t raise our prices when all other cycling workout videos cost about $39.99. I’m not going to. Here is why:

So, the price remains $11.99 per video. I think it’s fair. And I hope you think that you got more than your money’s worth!








  • Steve Cardin

    11.99 is an awesome price! You can barely by lunch for that.

  • Steve Patak

    $11.99 is a perfect price point. cheap enough to get a persons foot in the door to try it out and cheap enough that buying 2 or 3 or 5 videos isn’t a massive wallet buster.

    Keep up the great work!

  • James DeFilippi

    Best $11.99 I have spent, and best bang for the buck of any cycling product I have bought, aside from my bike and trainer (of course). Love the videos and own them all. Keep them coming. Only problem I have now is choosing which one to do.

  • Chris

    The price point makes me want to pay more and would be happy to do so. However, the price makes me not hesitate to purchase then next one when the email arrives in my inbox. The creator is right. I would never spend 40 dollars on a DVD bit I will gladly pay for 6 sf at 12 dollars.

  • Steffen Kjær Larsen

    It’s a perfect pricepoint to me. I also like that I can buy them individually, instead of only as a big package. I only just got “on board”, so I don’t have them all yet.

    I’m sure the low price discourages pirating as well.

    Thanks for great videos! They’ll take me through the next few dark danish winter months.

  • Chris Bailey

    Hell Yeah – $11.99 is the perfect price to get your teeth kicked in.

  • http://www.trainerroad.com Nate Pearson

    It’s a great fair price. Keep up the good work!

  • Steve

    You’re dead right – I wouldn’t pay forty bucks for a training DVD, but I would certainly pay twelve. Keep up the absolutely AWESOME work and thank you for it.

  • Michael Dobransky

    At $11.99 I can buy them all and its awesome! At $15 – I might not by them all… Sufferlandaria rules!

  • Donald Sorah

    These videos are such a steal, but shouldn’t we be rewarded somehow for our suffering . . . with more opportunities to suffer?! Thanks, David, for all that you do for us and your amazing business! I just bought my third video today! Can’t wait to try it out!

  • http://www.teamtasq.ca Citizen of Sufferlandaria

    I’m willing to pay more if your have to hire peolpe to be able to produce more.

    Personnally, i think its not enough. 18-20$, i will pay it anytime !

    Thanks for your excellent work. it help me alot. Its better then a lot of Tacx video, computrainer, etc.

    Citizen of Sufferlandaria

  • Lee Roberts

    Great price, great videos and much better than Computrainer. I’m not a hammer head, but I will be able to drop some “friends” on my club rides
    because of Sufferfest. Thank you!

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