Why we charge $11.99

More than 68 reviews online are saying that our cycling workout videos are the best in the world. That makes me incredibly happy because I put my heart and soul into creating these. As a consequence, I’ve been getting asked a lot lately why I don’t raise our prices when all other cycling workout videos cost about $39.99. I’m not going to. Here is why:

  • I started making these videos for people like me. I would not pay $40 for a cycling DVD.
  • I think of ‘fest videos like buying a music album. And those cost about $11.99.
  • I want everyone to be able to buy one – so it has to be afforable. I don’t want this to be some kind of rich person thing. The ‘fest believes in equal opportunity suffering for all. It’s more about helping people enjoy their time on the turbo trainer and getting faster, than making $40 bucks.
  • By offering downloads, I can save the cost of producing DVDs (not only the cost of producing plastic, which is wasteful, but of getting license rights for DVDs, which is more expensive than downloads).
  • Of course, I have to charge something. These cost me a lot of money to make. Ignoring the approximately 250+ hours it take for me to make one ‘fest video, there are: the fees it costs to license the videos, the fees for licensing music, transaction fees, hosting fees, design fees, advertising fees, pizza and beer for those late nights designing workouts, fees for fees I never thought about, and more.

So, the price remains $11.99 per video. I think it’s fair. And I hope you think that you got more than your money’s worth!








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  • Lee Roberts

    Great price, great videos and much better than Computrainer. I’m not a hammer head, but I will be able to drop some “friends” on my club rides
    because of Sufferfest. Thank you!

  • http://www.teamtasq.ca Citizen of Sufferlandaria

    I’m willing to pay more if your have to hire peolpe to be able to produce more.

    Personnally, i think its not enough. 18-20$, i will pay it anytime !

    Thanks for your excellent work. it help me alot. Its better then a lot of Tacx video, computrainer, etc.

    Citizen of Sufferlandaria

  • Donald Sorah

    These videos are such a steal, but shouldn’t we be rewarded somehow for our suffering . . . with more opportunities to suffer?! Thanks, David, for all that you do for us and your amazing business! I just bought my third video today! Can’t wait to try it out!

  • Michael Dobransky

    At $11.99 I can buy them all and its awesome! At $15 – I might not by them all… Sufferlandaria rules!

  • Steve

    You’re dead right – I wouldn’t pay forty bucks for a training DVD, but I would certainly pay twelve. Keep up the absolutely AWESOME work and thank you for it.

  • http://www.trainerroad.com Nate Pearson

    It’s a great fair price. Keep up the good work!

  • Chris Bailey

    Hell Yeah – $11.99 is the perfect price to get your teeth kicked in.

  • Steffen Kjær Larsen

    It’s a perfect pricepoint to me. I also like that I can buy them individually, instead of only as a big package. I only just got “on board”, so I don’t have them all yet.

    I’m sure the low price discourages pirating as well.

    Thanks for great videos! They’ll take me through the next few dark danish winter months.

  • Chris

    The price point makes me want to pay more and would be happy to do so. However, the price makes me not hesitate to purchase then next one when the email arrives in my inbox. The creator is right. I would never spend 40 dollars on a DVD bit I will gladly pay for 6 sf at 12 dollars.

  • James DeFilippi

    Best $11.99 I have spent, and best bang for the buck of any cycling product I have bought, aside from my bike and trainer (of course). Love the videos and own them all. Keep them coming. Only problem I have now is choosing which one to do.

  • Steve Patak

    $11.99 is a perfect price point. cheap enough to get a persons foot in the door to try it out and cheap enough that buying 2 or 3 or 5 videos isn’t a massive wallet buster.

    Keep up the great work!

  • Steve Cardin

    11.99 is an awesome price! You can barely by lunch for that.