Some wear their heart on their sleeve. Sufferlandrians wear their mantra: I Will Beat My Ass Today To Kick Yours Tomorrow. IWBMATTKYT.
As they slip slowly off your wheel, the Bleeding Eyes of Sufferlandria look back at them. Our bibshorts make it clear why you're winning.
The most versitile cycling jacket around - with base layer to down near freezing and without to about 16c.
Stand out from the crowd. This is our National Team Kit in a special ‘Darkside’ design available to only to one person in any town.
You ever win anything?
Now this is class. The official jersey of the Sufferlandrian National Team. It's waiting for you. Packed full of Badassness.
It's like bringing a machine gun to a knife fight. The Sufferlandrian National Team Skinsuit, made by Champion Systems, is one fast piece of equipment.
Let there be no mistaking it. They are Suffering on your wheel because you are a Sufferlandrian.
Among those who like to swim, bike and run, nothing strikes fear into the heart of competitors quite like the sight of a Sufferlandrian emerging from the water.
Don't let the wind get in your way. The official Wind Vest of the Sufferlandrian National Team. Made by Champion Systems.
Exclusive kit available ONLY to Knights of Sufferlandria
The most Badass high-support sports bra in the world.
Show the world that bike belongs to a Sufferlandrian.
A finishing touch of BADASSNESS for your bike.
Show your national colours with our flag and decals. Includes the famous SUF decal.
So you’ve been visiting Sufferlandria. Everybody knows that from the size of your legs. But what about when people can’t see your legs? What then? You want to be mistaken for a non-Sufferlandrian?