A painful truth about women’s pro cycling is that articles about women get a mere fraction of the page views that men’s cycling gets. And because page views drive advertising, media websites (cycling included), are reluctant to dedicate resources to women’s racingRead more
With our goal of making EVERYBODY SUFFER, we are proud to announce that we are the FIRST major sponsor of the UCI Women’s World Cup.Read more
There are Darksiders everywhere. Here is the full list of towns where Darksiders reside. If you see your town here, there are two things you have to know.
First: be afraid.
Second: know that we can’t sell the Darkside in this town as it’s already taken.
Although it’s designed as a run/bike brick workout for triathletes, our Chrysalis video is also great as a BIKE ONLY session.Read more
Of course, you were only riding the Tour of Sufferlandria for the HONOUR, GLORY and VICTORY — but the chance at some awesome prizes doesn’t hurt either!Read more
10 days ago, we set off across our beloved country. We did so from countless (well, ok, you could count them, but countless sounds a lot better) locations around the world – gyms, studios, living rooms, sheds, garages and a few offices. More than 2,300 lined up for the first stage, determined to fight for HONOUR, GLORY and VICTORY.Read more
Our video, Chrysalis, is meant to be done with a stationary bike and a treadmill. However, not everybody has a treadmill at home or can make it to a gym with the equipment.Read more
Drama. That was the order of the day for the last stage of the Tour of Sufferlandria. Behind on GC, our Sufferlandrian had little choice but to WIN EVERY SINGLE ONE of the 64 (!) sprints on offer today.Read more
After taking a battering in a 7th stage that will go down in history as being one EPIC MOTHER F&^%ER of a Stage, tensions were high amongst the riders.Read more
No words can describe the PAIN, AGONY and MISERY witnessed by the Nation tonight.Read more